Detailed text transcripts for TV channel - MSNBC - 20120309:21:45:00
What's necessary for a healthy culture of innovation and the critical role that broad networks of people around all of us continue to play in expanding level in turning our ideas into realities. professor ron adner is the author of "the wide lens." and professor, why is it so profoundly important not only to have an idea, but to have an idea what the broader network you want to develop that idea inside of is? >> because more and more ideas don't stand alone. we're not talking about ideas. we're talking about innovations. innovations depend on partnerships to deliver their value to the market. ...
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