Olympian + plasma recipient Michael Klim stars in new Australian Red Cross Lifeblood campaign
In 2022, Australians learnt that Michael Klim had been diagnosed with the devastating auto-immune disease, chronic inflammatory demyelinating polyneuropathy (CIDP). What they didn’t know was his treatment relied on the plasma found in their blood. Australian Red Cross Lifeblood’s latest campai
Source: campaignbrief.com