Manhattan Real Estate Agents Turn to TikTok to Find Renters
New York real estate professionals are turning to the social media app to find tenants. Bloomberg | Mar 05, 2021 (Bloomberg)—TikTok isn’t just a platform for dance videos and investment advice. It’s also a place to hawk Manhattan apartments. New York real estate professionals are turning to the booming social media app to find tenants in a market where units are piling up amid near-record vacancies. For some, the 60-second videos have changed their jobs completely. Madison Sutton, an agent at Highline Residential, had just 5,000 TikTok followers in October, when she decided to st...