Detailed text transcripts for TV channel - CNN - 20110123:23:33:00
His ideas about business. >> when i started the place, i sold a cake. that first cake e sold i got a deposit. i bought some cake pans, flour, eggs, butter. that's literally all simple it was. >> reporter: by buying only what he could afford and focusing on quality, he avoided the debt that so many others have and so the jobs have lasted and the customers keep on coming, some for a few hundred, some for many thousands of dollars per cake and for duff, the cakes are spectacular, the recipes are simple. >> you need to do things correctly. there's no shortcut, no formula, no magic pill, there's no...