Cereal maker Magic Spoon scoops up $85M as it lands spot on Target shelves – TechCrunch
Gaining a place on retail shelves is just the start to Magic Spoon's plan to evolve into an omnichannel brand that eventually goes beyond the cereal box.
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Gaining a place on retail shelves is just the start to Magic Spoon's plan to evolve into an omnichannel brand that eventually goes beyond the cereal box.
Magic Spoon provides childlike, low-carbohydrate cereal foods for adult customers. Founded by Gabi Lewis and Greg Sewitz in 2019, Magic Spoon is backed by investors that include David Gilboa, Jeffrey Raider, Joseph Zwillinger, Lightspeed Venture Partners, and Neil Blumenthal and is headquartered in Brooklyn.
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Magic Spoon is a high-protein cereal that still tastes like your childhood breakfast. Read more about Magic Spoon ingredients and where to buy it, here.