Detailed text transcripts for TV channel - MSNBC - 20171023:08:41:00
Media properties were very, very, very good at spreading their messages across facebook. >> and one of the things that you write here is an obscure facebook produced case study where they used a very small amount of money, a budget that would have allowed you to send one mailer to 150,000 homes, but that basically allowed them to perform in an election 20 points better. it doesn't seem that it takes that much money to have a disproportionate impact. >> and one of the reasons is that unlike television where you need to make fairly sizeable buys that cost kind of a lot of money or, you know, wit...
Source: news source