Rich Lister Jack Cowin's plant-based sausages push
Share The plant-based "meat" company v2food backed by Rich Lister Jack Cowin and the CSIRO's venture capital arm is expanding into the sausage market in Australia, in a move chief executive Nick Hazell says will accelerate acceptance in grocery aisle heartland. Mr Hazell said people would be surprised at just how close the taste of the plant-based sausage was to a traditional beef sausage. "We are really close,'' Mr Hazell said. "Most people are astonished.'' Jack Cowin built his fortune on the back of meat-based Whopper burgers but he's now a big backer of v2food, which is making headway in ...
Source: afr.com