Veteran CEO Details a New Customer-Centric Revenue Marketing Philosophy
Share this article NEW YORK, May 25, 2021 /PRNewswire/ -- F the Funnel: A New Way to Engage Customers and Grow Revenue by The Pedowitz Group President and CEO, Jeff Pedowitz is now available . The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes and is available on With F the Funnel, Jeff Pedowitz seeks to understand why despite being a dynamic and productive department, marketing in many ways remains marginalized relative to other business functions. Challenging the pervasive view that marketing teams are cost centers rather than Jeff Pedowit...
Source: prnewswire.com