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MTN Dew Reportedly Making Frost Bite Permanent, Adding Zero Sugar Variation ✖ All signs are pointing towards another MTN DEW flavor joining the line as a permanent flavor. Last week, PepsiCo announced Major Melon as the first permanent flavor in over a decade. Now, it looks Frost Bite could make a similar move in the coming months. Introduced at the onset of quarantine-related lockdowns last year, Frost Bite is a blue, melon-flavored drink that was initially set to be a limited-time release. Thanks to stellar sales, it looks like the Walmart limited release is now becoming permanent. Not on...

Mountain Dew Is Reportedly Releasing Riddler’s Brew, A Flavor Inspired By ‘The Batman’ Delish 1/12/2021 Caitlyn Fitzpatrick © PepsiCo via Mountain Dew Wiki In honor of 'The Batman' film hitting theaters in 2022, PepsiCo has Mountain Dew Riddler’s Brew on the horizon. The flavor is unknown, but the beverage is dark blue. Just as we were headed to the store to pick up Mountain Dew’s new Major Melon, we already have news of a potential new flavor coming to market. In honor of The Batman film hitting theaters in 2022, PepsiCo has Mountain Dew Riddler’s Brew on th...

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Dive Brief: PepsiCo's Mtn Dew brand is releasing its first new permanent flavor in more than a decade: Major Melon. The watermelon-flavored soda is available nationwide in regular and zero-sugar varieties. Nicole Portwood, the vice president of marketing for Mtn Dew, said watermelon was the No. 1 choice of the flavors that were tested among fans, and that it evokes "feelings of freedom and nostalgia." As soda volume sales have shrunk in the last decade, PepsiCo has looked to alternative avenues to boost its bottom lines. In addition to reducing the size of some of its cans to increase margins...

Mtn Dew is getting a slight pink makeover. The brand is embracing a brand-new color with the launch of its Major Melon beverage, which combines its well-known flavor with a twist of watermelon. Also available in a zero-sugar option, this new launch of a permanent new addition in more than a decade, the company said. “Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” Nicole Portwood, vice president of marketing at Mtn Dew said. “As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only ...