Make 3 D News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Date night, don. >> but who cares when you're in the privacy of your own home, which is where most people look at "playboy"? the glasses really don't matter. this is one of the most low-tech uses for 3-d. you have to have the big glasses. but you said it's not clunky. we had those in the 1970s when they tried to do 3-d on television. why is "playboy" doing this? >> exactly. well, plb "playboy" is actually just jumping onto the 3-d bandwagon. 2010 is about 3-d. we're not just seeing it in "playboy." we're seeing it everywhere. 3-d at the olympics. crayola chalk. youtube is 3-d enabled. the big ...

Like i could just -- just touch her. >> like i'm in a strip club. she's right in front of me about to dance. >> reporter: okay, guys, now you're getting creepy. surrender the glasses. actually, the rather flimsy glasses come with the issue. you assemble them yourself. all in hopes of seeing every dimension of model hope dvoracek, playmate of the year. >> hef actually wanted to do this with the first issue of "playboy." >> reporter: but it was too expensive way back when. now cnn's fellow time warner company hbo is picking up part of the cost to advertise its series "true blood." >> "playboy's"...

Though "saturday night live" has already featured navi love making. >> that was some crazy stuff. where did you learn that stuff? >> college. >> reporter: "playboy" isn't exactly breaking new ground. "sports illustrated" has done 3-d photo spreads twice already. >> wow! >> reporter: with their swimsuit edition. >> yeah, but who cares about "sports illustrated"? this is "playboy." >> reporter: and how do models feel about the idea readers might be tempted to reach out and touch their 3-d image? >> ooh. i don't even want to go there. >> reporter: critics say "playboy's" circulation is dwindling....

Its series "true blood." first-ever 3-d centerfold what do you think? >> do you have a copy of "playgirl"? >> sorry, no male centerfold for gay readers. unfortunately putting the glasses on the camera won't make 3-d work on tv. >> well, the text appear larger than they should be. >> reporter: actually 3-d is a growing part of porn. "hustler's". even planning a 3-d-rated spoof of "avatar." >> wow, that's crazy stuff. where dulearn that stuff. >> college. >> reporter: "playboy" isn't exactly breaking new ground. "sports illustrated" has done 3-d photo spreads twice already. >> wow. >> reporter: ...