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The Chinese men’s cosmetics market is getting polarized Marie-Hélène Corbin (Photo: © Tomwang112 / iStock) 2 March 2021 Share: The physical appearance of male ambassadors and influencers recruited by beauty brands in China earned them the name of xiaoxianrou (小鲜肉) on the web: ‘little fresh meat’, literally. For example, the Florasis brand (花西子) chose soprano singer Zhou Shen to embody their makeup range inspired from oriental traditions. And influencer Li Jiaqi was nicknamed ‘lipstick queen’ by the Chinese media: according to them, he sold 15,000 lipsticks lives...

December 16, 2020 published at 4:41 AMReuters Liu Yuxuan, 22, a student, puts on his make-up at a restroom in a shopping mall in Shanghai, China, on Dec 3, 2020. Reuters China's radiant male skincare market has a fresh shine: A raft of domestic startups is tapping global investors for funds, with ambitions to rival giants like L'Oreal in a billion-dollar business serving image-conscious millennial men like Hou Junru. The 24-year-old Shanghai education worker got into skincare as a student and splurged more than $1,000 (S$1,332) on creams and lotions in e-commerce firm Alibaba's giant Nov 11 S...

In China, domestic startups are tapping global funds to sell skincare products to image-conscious millennial men.

Dec 11, 2020 BEIJING/SHANGHAI – China’s radiant male skin care market has a fresh shine: A raft of domestic startups is tapping global investors for funds, with ambitions to rival giants like L’Oreal in a billion-dollar business serving image-conscious millennial men like Hou Junru. The 24-year-old Shanghai education worker got into skin care as a student and splurged more than $1,000 on creams and lotions in e-commerce firm Alibaba’s giant Nov. 11 Singles Day promotion. “My need is to keep the skin moist and look pale,” said Hou. It’s a priority shared by many of his p...

By Sophie Yu and Brenda Goh BEIJING/SHANGHAI (Reuters) - China's radiant male skincare market has a fresh shine: A raft of domestic startups is tappin...