Shiseido partners with Revieve to launch digital makeup advisory tool
The Japanese beauty giant has joined forces with digital services company Revieve to create an AI-powered makeup advisor for its main global prestige brand, Shiseido Ginza Tokyo. Dubbed ‘AI Makeup Advisor’, the new tool will help Shiseido’s customers in the EMEA region to get access to multiple services online. Consumers can access the Makeup Advisor via Shiseido’s website, where they will be prompted to upload a selfie and answer questions focusing on their desired beauty goals. Based on...
Source: premiumbeautynews.com
