BBCNEWS The Media Show June 4, 2024 15:40:00
As well and you can watch it live, if ou like coronation street, you can watch it through itvx. so it is that. what we can do is offer a greater range than we have done of programming. there is enormous pressure on commercial stations to get 4, 5 million viewers every night at nine o'clock sort of thing, and certain genres and types of programming, that's a real stretch for. comedy is an example. sitcoms in the last period of time — a decade, almost, with notable exceptions — struggle to get people in big audiences now. itv has not been making comedy. but with itvx, you can let things grow...
Source: archive.org