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At the atm machine and seeing that advertisement. >> we also talked to jana heron, an expert from bank rate, she says if these free atms saturate the market, they'll be a big hit. >> i can definitely see it catching on in other you are pan markets. but you also see atms in gas stations and grocery stores and drugstores so it could also make a difference in more suburban areas unlike the new york city market. >> reporter: and now you may not pay the company at the time of the transaction, but your bank could still be charging you on the back end. competition from this service could cause other ...

Furthermore, there are people you can't track that are looking at the atm machine and seeing that advertisement. >> we also talked to jana heron, an expert from bank rate, she says if these free atms saturate the market, they'll be a big hit. >> i can definitely see it catching on in other you are pan markets. but you also see atms in gas stations and grocery stores and drugstores so it could also make a difference in more suburban areas unlike the new york city market. >> reporter: and now you may not pay the company at the time of the transaction, but your bank could still be charging you on...