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Skyrocketed from $45 million in 1996 to 3.1 billion in 2010. that same year, perdue tweaked the way that we re making oxy in an attempt to, they said, limit it s addictive qualities. finally the government and law enforcement took a harsh look at the drug and it become much harder to get legally. which sucked for the thousands and thousands who by now had a serious habit. ruth: i m ruth, a family physician in greenfield, massachusetts, and i grew up here. my dad was actually a small town doctor out here. i m a total generalist, but for the last four, four and a half years, a larger part of my practice has been focused on addiction to opiates. patient: i got put on pain medication. then when they started disappearing, everybody else is doing it. ruth: the heroin? patient: yeah. i can get a bag of heroin easier than i can get a joint. ruth: once they start, they just slip down that rabbit hole and, you know, maybe they make ....
1996 to 3.1 billion in 2010. that same year, perdue tweaked the way that we re making oxy in an attempt to, they said, limit it s addictive qualities. finally the government and law enforcement took a harsh look at the drug and it become much harder to get legally. which sucked for the thousands and thousands who by now had a serious habit. ruth: i m ruth, a family physician in greenfield, massachusetts, and i grew up here. my dad was actually a small town doctor out here. i m a total generalist, but for the last four, four and a half years, a larger part of my practice has been focused on addiction to opiates. patient: i got put on pain medication. then when they started disappearing, everybody else is doing it. ruth: the heroin? patient: yeah. i can get a bag of heroin easier than i can get a joint. ruth: once they start, they just slip down that rabbit hole and, you know, maybe they make it out. that s our goal is to get them out and to live healthy again. ....
Sent around to doctors, it encouraged them to prescribe the latest, newest, most wonderful drug for long-term pain management, oxycotin. speaker: some patients may be afraid of taking opioids because they re perceived as too strong or addictive. but that is far from actual fact. less than 1% of patients taking opioids actually become addicted. anthony: sales of oxycotin initially and falsely proclaimed as not addictive, absolutely skyrocketed from $45 million in 1996 to 3.1 billion in 2010. that same year, perdue tweaked the way that we re making oxy in an attempt to, they said, limit it s addictive qualities. finally the government and law enforcement took a harsh look at the drug and it become much harder to get legally. which sucked for the thousands and thousands who by now had a serious habit. ruth: i m ruth, a family physician in greenfield, massachusetts, and i grew up here. ....
anthony: at peak how many customers do you have? carmen: probably all of greenfield. anthony: what happened? how did the kid next door, along with mom, pop, and grandma too become users of hard-core illegal narcotic drugs. the worst drug with the worst reputation? i ll take you there well, maybe start here. speaker: once you found the right doctor and have told him or her about your pain, don t be afraid to take what they give you. often it will be an opioid medication. anthony: here s a 1996 promotional video from the fine folks at perdue pharmaceuticals. sent around to doctors, it encouraged them to prescribe the latest, newest, most wonderful drug for long-term pain management, oxycotin. speaker: some patients may be afraid of taking opioids because they re perceived as too strong or addictive. but that is far from actual fact. less than 1% of patients taking opioids actually become addicted. anthony: sales of oxycotin initially and falsely proclaimed as not addict ....
The way that we re making oxy in an attempt to, they said, limit it s addictive qualities. finally the government and law enforcement took a harsh look at the drug and it become much harder to get legally. which sucked for the thousands and thousands who by now had a serious habit. ruth: i m ruth, a family physician in greenfield, massachusetts, and i grew up here. my dad was actually a small town doctor out here. i m a total generalist, but for the last four, four and a half years, a larger part of my practice has been focused on addiction to opiates. patient: i got put on pain medication. then when they started disappearing, everybody else is doing it. ruth: the heroin? patient: yeah. i can get a bag of heroin easier than i can get a joint. ruth: once they start, they just slip down that rabbit hole and, you know, maybe they make it out. that s our goal is to get them out and to live healthy again. we ve really in our own way created this mess that we re in now. ....