CNN Erin Burnett OutFront October 15, 2015 23:29:00
Own brand. they clearly have taken those notes and the brand is not subtle. the fact they sing from the same hymnal isn't a total surprise. >> trump knows his children are some of his best weapons and his biggest rival can't be surprised he's letting them woo voters. >> he's a master brander, and he's the most interesting character out there. >> reporter: and ever since they appeared on their dad's hit show "the apprentice," don jr., ivanka, and eric trump are the best examples of their dad's brand. >> it humanizes a candidate who can seem all brash, blunt, hard edges and he really needs that ...
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