Word-of-Mouth, Post-Pandemic (Jim Karrh On Marketing)
What is happening with good ol’ word-of-mouth? This question is vitally important for the growth of nearly any business. Word-of-mouth tends to drive your reputation and consumers’ choices far more than do other communication channels. But because mouths have often been behind masks during the past 12 months, it makes sense to examine whether the nature of WOM itself has been altered. This is an Opinion We'd also like to hear yours. Leave a comment below, tweet to us at @ArkBusiness or A couple of years ago, when I began updating research for my book, I found multiple credible sources rev...
Source: arkansasbusiness.com
