by Charlie Spargo
Outgoing CEO of BJL, Nicky Unsworth, and CEO of dentsuMB, Gareth Collins, have said there are no changes planned to employee numbers after it was announced that the agencies would merge under the dentsu umbrella.
It was revealed last week that, two years after its acquisition by dentsu, BJL would be fully integrated into the network, merging with dentsuMB as part of the wider group’s plan to make dentsuMB its “creative heart”.
Speaking to Prolific North, Unsworth said it had “always been the plan to bring the agencies together at some point,” but the “pandemic has given us natural punctuation”, accelerating the decision to bring the two agencies together and move BJL into the Portland Street home of dentsu in Manchester.