Liquid Death raises $70M
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Source: fooddive.com
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Liquid Death Announces New Line With "Blind Taste Test"
Liquid Death, the canned water company that's too metal for you to handle, has a new line of sparkling flavors on the way.
Source: bleedingcool.com
Liquid Death's Blind Taste Test Might Make You Vomit (and Laugh)
The old taste-test gimmick gets a new spin as Liquid Death pits its new flavored sparkling waters against some of the most expensive liquids on the planet.
Source: thedrum.com
Liquid Death Mountain Water hires actual witch to ensure it wins Super Bowl bet
Popular canned water Liquid Death will become the first brand to place a wager on the Super Bowl. And, oh yeah, it hired someone who has practiced witchcraft for 42 years to make sure they win. This marks the latest stunt for the brand that loves to be loved (and hated).
Source: thedrum.com
This Week's New Products: 'Pure Love,' 'Mango Chainsaw,' 'Baja Blast' and More
As January comes to an end, brands are offering consumers a slate of new products to power them through the tail end of the winter season. With Valentine’s Day on the horizon, shoppers will have the option to embrace the spirit of the holiday with a returning seasonal kombucha from GT’s, or turn to darkness with Liquid Death’s new flavored line.
Source: bevnet.com