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Paresh Rawal charges around Rs 5 crore for a film.

UpGrad sparks a conversation about the real-life impact

Best Media Info: The campaign features its real-life learners in a candid set-up talking about their hardships, their honest view on online education and the career impact they have received| Ad Craft News

Mumbai: Asia’s largest higher edtech company upGrad is back with yet another clutter-breaking digital campaign featuring a seemingly ironic interviewer-interviewee banter. The campaign film, through interesting on-screen chemistry, brings out the efficacy of upGrad’s best-in-class faculty, and the placement strategy it offers under its Digital Marketing Job-Linked Bootcamp,

Let your dreams take flight, says footwear brand Relaxo Flite in new ad Share Via: Titled ‘Sar Utha Ke Kadam Badha’ and created by L&K Saatchi & Saatchi, the film is about a girl from Ghaziabad who chases her big city dreams. The readily available visual when one thinks about footwear brand Relaxo Flite’s advertising is probably that of Salman Khan being goofy. A break from the brand’s erstwhile celeb-heavy advertising, is a new ad film created by L&K Saatchi & Saatchi. In the film, a determined and ambitious girl from Ghaziabad faces familial forces that pull her back - ...