Celebrity chef Paik Jong-won takes his business skills to next level with 'The Genius Paik'
Celebrity chef and restaurant business owner Paik Jong-won is putting his skill to use to introduce Korean food to people around the world who are unfamiliar with the cuisine. TvN's new reality show “The Genius Paik,” scheduled to premiere on April 2, invites Paik and a group of celebrities to start their own restaurants in other countries where locals have had few chances of encountering Korean food.