Understanding modern masculinity – the new narratives shaping male identity and behaviour – Campaign Brief
A new research report from 72andSunny and CrowdDNA’s New Narratives series identifies the cultural shifts in how men think, behave and identify in today’s world, and how brands can best engage with them. Alex Houghton, strategy lead at 72andSunny, explains... New Narratives: Mapping Modern Mas
Source: campaignbrief.com