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Why Structured Content Facilitates Better Omnichannel Experiences


PHOTO:
Jelleke Vanooteghem
Want to deliver a better omnichannel experience for your customers? Then change the way you create and deliver content.
Content plays a primary role in omnichannel strategy: Your customers expect clear, contextual information at every step of their digital journey, available on all their preferred channels. You probably already knew that.
But many content strategists and marketers don’t yet realize how technology innovations like headless content management systems (CMS) have put us at the threshold of an omnichannel revolution — creating a far more efficient way to deliver consistent content across channels and devices. To take advantage, however, you must adopt a new approach. ....

Jelleke Vanooteghem , Powerful Tool , Home Depot , Noz Urbina , Personalization Prep Work , Mapping User Experience Journeys , New Mindset , Structured Content , Headless Cms , Lindy Roux , Critical Cx Moments 2021 , Customer Journey Mapping , Digital Experience , பவர்‌ஃபுல் கருவி , வீடு டிப்போ , தனிப்பயனாக்கம் ப்ரெப் வேலை , விவரணையாக்கம் பயனர் அனுபவம் பயணங்கள் , புதியது மனநிலை , கட்டமைக்கப்பட்ட உள்ளடக்கம் , தலை இல்லாத செ.மீ. , லிண்டி ரூ , வாடிக்கையாளர் பயணம் விவரணையாக்கம் , டிஜிட்டல் அனுபவம் ,