Page 21 - Marc Lichte News Today : Breaking News, Live Updates & Top Stories | Vimarsana

This is a car that Audi hopes will personify the brand strategy "Living Progress" and "Vorsprung durch Technik" (progress through technology). With Lichte saying that "form follows function, aesthetics arise from efficiency", it's easy to understand why the car looks so good when its initial goal was simply to be as slippery as possible. The end result is stunning, so it's no wonder that "the design of the e-tron GT [...] forms the basis for the design of future electric models." If all following e-tron products follow the same recipe and also include a clear focus on sustainability alongside...

Audi's first fully electric gran turismo model is close. February is going to be a busy month for vehicle debuts, and now Audi has joined the list with its battery-electric sedan e-tron model. We first saw the Audi e-tron GT concept in the fall of 2018, and now we will see the debut of the production model on February 9, 2021. "The world premiere is a magic moment," says Marc Lichte, Head of Audi Design. "That applies to the entire Audi Design team as well as to me personally. The presentation of a new car is the culmination of a development process that usually takes four years. It is a long...

Audi has sent out some previews of its upcoming E-Tron GT sports sedan, which will debut on February 9. It’ll come in as Audi’s flagship electric car, taking on the likes of the Tesla Model S.

The Audi e-Tron GT is about to be unveiled on February 9 and in addition to releasing new photos, Audi head of design Marc Lichte has now spoken about it in detail. It was two years ago that the German car manufacturer launched the e-Tron GT in concept guise. The production model will look very similar to that concept and according to Lichte, the need to make the car efficient has played a significant role in its design. “Lower air resistance translates into greater range: We have turned this basic law of physics of electric mobility into the design principle for the e-tron GT,” he says. ...

The Audi E-Tron GT is coming, and the designer is very proud of his work. Sales begin before the end of the year in the US.