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Jason Battersby, the virtual artist behind 'jbdesign_ca' on social media, is not someone who should be taken lightly - his experience includes JLR and Audi
Audi: Frascella, alumnus of the Istituto d`Arte Applicata & Design in Turin, began his career at Stile Bertone. Positions at Ford Motor Company and Kia followed. Since 2011, Frascella (52) held leading roles at Jaguar Land Rover, most recently as Head of Design for both the brands.
Massimo Frascella is the new Head of Audi Design, replacing Marc Lichte who leaves his role after 10 years. The new boss touts a sophisticated design language.
Frascella’s most recent role was as Head of Design for Jaguar Land Rover.
In 2020, a group of apprentices at Audi Design worked on a project that took inspiration from the Audi 90 q...