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Organic, which she recently sold and entrepreneur and investor scott gurfane is the co-founder of socket and you also just sold a business of the congratulations to both of you. we re getting advice from two very successful people today. let s start with you, scott. the top tip is what i call the zero marketing strategy. it s kind of just saying no to save your business and get what you really want. if you think about yourself, you ve got principles and values, things that are like a moral compass that you don t go against. you build the same attributes into your business. so as you re building your business and things start to unfold and your plan starts to unfold and you go into the market, you encounter all sorts of different situations, right? the retailer you wanted to go into wants to take your brand in but all of a sudden the margin structure doesn t allow you to do it profitably. an investor wants to come in but the valuation is way too low. it s at that moment that you have ....
Entrepreneur and investor scott gerfain of socket. you just sold a business. so congratulations to both of you. we are getting advice from two successful people today. the top tip is the zero marketing strategy. it is just saying no to save your business and to get what you really want. so if you think about yourself, you have principles, you have values. things that are like a moral compass you don t go against. you build the same attributes to your business. as you build your business and things start to unfold, you go to the market, you encounter all sorts of situations, right? all of a sudden the margin structure doesn t allow you to do it properly. the valuation is way too low. those types of things. it is that moment where you have to stop and say, you know, no, this is against my plan. and if i go forward, my entire plan is going to fall apart. ....
Company she recently sold and entrepreneur and investor scott is the co-founder of socket and the chairman of all work and you also just sold a business, so congratulations to both of you. we re getting advice from two very successful people today. let s start with you, scott. the top tip is what i call the zero marketing strategy. it s just saying no to save your business and to get what you really want. if you think about yourself, you have principles, you have values, things that are like a moral compass that you don t go against. you build the same attributes into your business. as you re building your business and things start to unfold and go into the market, you encounter all different sorts of situations. the retailer you wanted to go into wants your brand but all of a sudden the margin structure doesn t allow you to do it profitably. an investor wants to come in but the valuation is way too low. it s at that moment where you really have to stop and say, no, this is against m ....