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Organic, which she recently sold and entrepreneur and investor scott gurfane is the co-founder of socket and you also just sold a business of the congratulations to both of you. we're getting advice from two very successful people today. let's start with you, scott. >> the top tip is what i call the zero marketing strategy. it's kind of just saying no to save your business and get what you really want. if you think about yourself, you've got principles and values, things that are like a moral compass that you don't go against. you build the same attributes into your business. so as you're buil...

Entrepreneur and investor scott gerfain of socket. you just sold a business. so congratulations to both of you. we are getting advice from two successful people today. >> the top tip is the zero marketing strategy. it is just saying no to save your business and to get what you really want. so if you think about yourself, you have principles, you have values. things that are like a moral compass you don't go against. you build the same attributes to your business. as you build your business and things start to unfold, you go to the market, you encounter all sorts of situations, right? all of a ...

Company she recently sold and entrepreneur and investor scott is the co-founder of socket and the chairman of all work and you also just sold a business, so congratulations to both of you. we're getting advice from two very successful people today. let's start with you, scott. >> the top tip is what i call the zero marketing strategy. it's just saying no to save your business and to get what you really want. if you think about yourself, you have principles, you have values, things that are like a moral compass that you don't go against. you build the same attributes into your business. as you'...