Sahara Group unveils #MADwithFOOTBAL to promote diversity, inclusion -
Speaking at the launch of the energy conglomerate’s ‘#MADwithFOOTBALL' initiative, Obioma said the campaign aims to foster a culture of oneness, equity, and camaraderie. "For us at Sahara, the word MAD represents making a difference. The global acceptance the round leather game enjoys can be a springboard for creative conversations on diversity and inclusion. This is what we hope #MADwithFOOTBALL will inspire," he said.