Handpicked and home delivered: the book subscription services combating 'decision fatigue'
“I thought it would be too hard to compete with the big book selling companies like Amazon,” Mackay says. “We wanted to offer a service that mirrored the way music streaming services like Spotify use your personal taste to inform what you listen to.” Mackay believes his customers have picked up long-term reading habits – subscriptions are continuing to grow, even as many Australian cities enjoy life post-lockdown. “From our first month, we grew an average of 112% in sales per month until the end of 2020,” he says. “The last three months of the year were our biggest period of g...
Source: theguardian.com