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Sinclair Broadcast Group, Inc, today announced that the company has completed a live, in-vehicle, demonstration of the practical application of NextGen Broadcast (ATSC 3.0) automotive services.
Sinclair Broadcast Group and its subsidiary, ONE Media 3.0, announced the companies will demonstrate key enhancements to the NextGen Broadcast standard (ATSC 3.
The enhancements to ATSC 3.0 are part of its vision of a “mobile-first” offering of video and data services and merged broadcast and broadband capabilities
Sinclair, CAST.ERA, SK Telecom and Hyundai Mobis successfully demoed enhanced geo-targeting capabilities, infotainment, and real-time emergency information
The live demo highlighted the enhanced geo-targeting capabilities, infotainment and real-time emergency information capabilities of ATSC 3.0.