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Gear up for Super Bowl LV with these 8 unique NFL traditions Toni Fitzgerald Every NFL fanbase has a unique tradition © Icon Sportswire / Getty Images It happens every year at the end of the Super Bowl. As the clock ticks down and it becomes obvious which team is going home a champion and which is not, the winning team executes one final play. The players grab a giant cooler of Gatorade and dump the sports drink over their head coach’s head. Some coaches try to outrun the attack. Others accept the sticky coronation with a smile. The tradition symbolically ends every Super Bowl, somet...