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"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk wrote in a Friday tweet. He added that Yaccarino "will focus primarily on business operations, while I focus on product design & new technology." Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. Musk said in late April that advertisers had returned, but provided no details. Pictured: Musk with Yaccarino, chairman of global advertising and partnerships for NBC, ...

Elon Musk has confirmed that the new CEO for Twitter, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry. Musk said that Yaccarino “will focus

Elon Musk has confirmed that the new CEO for Twitter, will be NBCUniversal’s Linda...

Linda Yaccarino is an advertising expert who will handle business operations.

Yaccarino has worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio notes.