Cutting cost and picking produce weigh on grocery delivery shoppers
One of the most important reasons shoppers choose not to use a grocery delivery service is that they want to pay no more than necessary, which was tied with wanting to select their own produce, according to new shopper behavior research from Mercatus, fielded June 30 through July 1. Specifically, customers’ desire to pay no more than necessary was directed squarely at delivery’s additional service-related costs, not the prices paid for the products online.
Source: theproducenews.com
