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Mumbrella360 returns as an in-person event in 2021 For the first time, the Hilton Hotel will be joined by The Four Seasons and The Sheraton Grand in Sydney’s CBD to play host to individual streams of Mumbrella360: Reimagined – Australia’s largest media and marketing conference. A number of Australia’s most prominent industry leaders have already been confirmed to speak at the event. ADVERTISEMENT Monsees, Bekker, Coghill and Hutton will each present on panels In a one panel, WPP AUNZ CEO and managing director Jens Monesees will be joined by Tourism Australia’s CMO Susan Coghill, KPM...

(Pictured L-R: Hoang Nguyen, Mark Gretton, Sharon Adams and James Greaney) With cookie shelf-life looming, new privacy legislation and a rapidly changing digital landscape, CHE Proximity has invested in its data engineering and consulting practices with new hires, training and additional certification to prepare clients for the next evolution in data-driven marketing.   Says Mark Gretton, chief technology officer at CHE Proximity: “We’ve significantly invested in our data and consulting practices by hiring new talent, upskilling our people and in securing market-leading accreditation. As...

February 18, 2021 1:02 CHE Proximity has invested in its data engineering and consulting practices to ready the business for Google’s ban on third-party cookies coming into effect at the start of 2022. The agency’s data engineering team has undergone training and certification programmes across Adobe Experience Platform, Tealium, Salesforce Customer 360, AWS and Google Cloud. According to the agency the investment has led it to have “the largest, fully onshore, data engineering capability in any agency in Australia.” CHEP’s Hoang Nguyen, Mark Gretton, Sharon Adams and James Greaney...

December 16 2020, 4:32 pm | BY Ricki Green | 12 Comments Clemenger Group has announced Justin Hind as the new chief executive officer of CHE Proximity, commencing in late January 2021.   Hind’s appointment sees him return to the Clemenger Group, 20 years after he started his agency career at Clemenger Proximity in Brisbane before moving to Sydney in 2001. Hind has a deep background in advertising, e-commerce, digital performance media, CX and data, and has held leadership roles with some of Australia’s leading marketing and advertising companies including BMF and Y&R Brands/Wunder...

December 16, 2020 3:53 CHE Proximity has named Justin Hind, the founder of With Collective, the successor of Chris Howatson as CEO, effective January 2021. Hind will take over as CEO from Chris Howatson Howatson will remain with CHE Proximity until the end of February to enable a smooth transition with the agency’s management team. ADVERTISEMENT Howatson has been at the helm of the agency since 2012, and has seen it grow exponentially over recent years, thanks to significant client wins including NRMA, Samsung, Flybuys, Ebay and Ikea. Clemenger Group executive chairman, Robert Morgan, said...