#IABInsightSeries: Digital video marketing
While the RMB/BER Business Confidence Index (BCI) remained unchanged in the fourth quarter of 2021...
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While the RMB/BER Business Confidence Index (BCI) remained unchanged in the fourth quarter of 2021...
Sharing experiences with a good mentor can bring a new perspective, home truths and provocative ideas. Here, we find out how leading CMOs and enterpreneurs are embracing and driving a new approach to mentoring
Ashutosh Srivatsava says that like Singapore and Hong Kong, Australia is also having new subsets for media companies and advertisers to target.
Aimee Buchanan takes on GroupM CEO role July 29, 2021 7:10 OMD Australia Chief executive officer, Aimee Buchanan is leaving the Omnicom Group for competitor WPP AUNZ. Buchanan will take up the vacant role of GroupM chief executive officer. She will join GroupM in October to lead the network of agencies including Mindshare, MediaCom, Wavemaker, Essence, Neo and m/SIX and specialty media businesses including Finecast, Xaxis and Sightline. The role was vacated by Mark Lollback who left the business in March after five years in the position. Lollback was part of a string of senior leaders to lea...
Wavemaker’s Peter Vogel on media’s ‘industrial revolution’ and how to build credentials in the market CEO of GroupM agency Wavemaker, Peter Vogel, chats to Mumbrella's Calum Jaspan about the new age for media agencies, building credentials in a competitive market, and his return to the MFA board. July 29, 2021 9:43 A diverse client list: this is what Wavemaker regional CEO Peter Vogel says is a large part of Wavemaker’s transformation into becoming a “modern media agency”. He chatted to us prior to the news this morning that OMD CEO Aimee Buchanan has taken on the role of Group...