Survey: Amazon's Push into Ad-Supported Streaming Is Working
85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker
Source: tvtechnology.com
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Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups
While younger people spend the most time with non-premium content, others are as well according to a new survey
Source: tvtechnology.com
Report: Consumers Show Preference for Ad-Supported Streaming
Almost two-thirds of U.S. consumers would select an ad-supported streaming option if it would save them $4 to $5 per month on a video subscription, according to Hub's new “TV Advertising: Fact vs. Fiction” survey.
Source: worldscreen.com
Research: Growing preference for AVoD
As streaming video services have raised subscription prices and rolled out lower-cost ad-supported tiers, more consumers are expressing their preference for wat
Source: advanced-television.com
Survey: Majority of Viewers Would Switch to Ad-Supported Streaming to Save $5 a Month
More consumers who were previously intolerant toward ads are coming around to ad-supported services to save money
Source: tvtechnology.com