NBCU Presents Subdued Upfront Due to Writers Strike
With its entertainment stars sidelined, the company relied on its news talent to carry the presentation.
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With its entertainment stars sidelined, the company relied on its news talent to carry the presentation.
The WGA strike hit NBC's 2023 upfront with a big picket lines, a lack of stars, and plenty of jokes.
NBCUniversal's Mark Lazarus kicked off the company's upfront by thanking Linda Yaccarino, who left her top ad-sales role to become CEO of Twitter.
NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed' - 05/16/2023
Linda Yaccarino was gone, but not forgotten, as NBCUniversal kicked off upfront week with its presentation this morning at New York’s Radio City Music Hall.…