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And i didn't say new york's best restaurants. >> and what is the secret? how do they know what the customers are really thinking? >> well, it is a good question. i am looking at the guest's eyes and if they are looking at each other, we are doing a great job. if they are looking around, we are not doing a great job. if the food is taking too long or someone's glass of water is empty, they are going to look around. so, that is the first thing we look at. and then usually from that, we get clues as to what is wrong. we just sometimes will ebb gauge that guest and say, good afternoon, and while w...

Union square hospitality square, and he has been running some of new york city's most successful restaurants for two decades. >> if i had to pick between being the best or the favorite, i would go for the favorite. >> there are places out there who have better technical service than we do, but we believe it is the whole experience. >> mark maynard parisi is the manager for the smoke restaurants. >> i don't believe that most of what we do is to unique to restaurants, so whether you are a consultant or retail store or a plumber, you should be able to treat your customers in a certain way. >> the...