Kwik Trip Gives New Look to Acquired Stop-N-Go Stores
LA CROSSE, Wis. — Kwik Trip Inc. is revamping the exterior of its Stop-N-Go convenience stores. The La Crosse-based convenience retailer partnered with GSP to give the Stop-N-Go chain a refreshed look with new exterior branding elements. "GSP understands what strong brands are made of and how to design modern and timeless graphics and branding elements," said Steven Cohen, vice president of design services for Clearwater, Fla.-based GSP. "When Kwik Trip approached us looking for a new, updated, modernized look for its Stop-N-Go stores, we created the logo and graphics package that coul...