Small towns rev up growth of local taxi-hailing brands
Smaller towns are offering room for the rise of more homegrown solutions to take on the global tech giants.
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Smaller towns are offering room for the rise of more homegrown solutions to take on the global tech giants.
THE STANDARD BUSINESS For the last six years, digital taxi business which has gained traction in nearly all major towns in Kenya, has been operating without government regulation. The taxi drivers and car owners complain that lack of a regulatory framework has seen the taxi hailing applications exploit them by undercharging, giving discounts and free rides without consulting them. Nakuru-based stakeholders, under Digital Transport Forum, said they are developing what they hope will form part of a legal framework to guide their relationship with app owners and their clients. Led by Martin Les...