College athlete shoe deals in NIL era get stepped on by lucrative school contracts with big brands
Harper Murray puts on her Adidas volleyball shoes when she practices or plays in a match for Nebraska, one of the top teams in the country. Texas's Reilly Heinrich and Virginia's Ashley Le wear Nikes because their schools are under contract with the shoe giant. Heinrich actually wears basketball shoes bearing the familiar swoosh because she says they fit better than Nike's volleyball shoes.
Source: aol.com
