Ex-agency directors launch market research and strategy consultancy
Critical Truth provides marketing strategy experts with next-generation methods to derive category and cultural insights quickly and clearly.
Source: adnews.com.au
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Ex-agency directors launch next-gen market research and strategy consultancy Critical Truth
Former Clemenger Group strategy lead Alex Roper has joined insight and data leads Mark Razzell and Jonathan O’Hara to launch Critical Truth - a research, analytics and strategy consultancy that is setting a higher standard. Critical Truth provides marketing strategy experts with next-generation meth
Source: campaignbrief.com