Ad group WPP to plough £250m into artificial intelligence
While outlining its AI spend, WPP said 2024 would be another tough year, as it forecast like-for-like growth would come in largely flat.
Source: thisismoney.co.uk
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WPP attacks weak growth with cost cutting, restructuring and a big bet on AI
And 2024 looking flat.
Source: adnews.com.au
'It's going to be unbeatable': WPP's Mark Read discusses BCW-H&K merger | PR
Mark Read details the thinking behind the move, including what role AI may have played
Source: campaignindia.in
Ad giant WPP is still struggling with life after Martin Sorrell
Shares in the media powerhouse have slumped as tech firms threaten sales and bid rumours swirl. Boss Mark Read has to convince investors he has a plan
Source: thetimes.co.uk
WPP drives more efficiencies, this time PR
About 10% of the holding company's business.
Source: adnews.com.au