WPP and Microsoft aim to transform content production through new Cloud Studio partnership
WPP and Microsoft aim to transform content production through new Cloud Studio partnership May 6, 2021 10:55 WPP’s new platform, designed by Microsoft’s Azure, aims to increase collaboration between creative teams. The announcement: WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world. Cloud Studio is the advertising industry’s first bespoke plat...
Source: mumbrella.com.au