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Or yourfriends, with a designer, to come in and make over a room in your home. so, it's a golden format, and why wouldn't we take that back out again after 19—20 years? well, for those who've never seen it — and i'm sure there must be somebody out there who falls into that category — let's have a brief listen to what you've done. there's this big thing happening in design at the moment called maximalism, ok? so, it's anti—minimalism, and it's about being really crazy and party—orientated, quite feminine, fair. yeah. and i just thought that's got claire written all over it. yeah. neat...

The executive producer of changing rooms, now back on our screens. mark, welcome. hello, thank you. why was now the right time to bring back changing rooms? i guess what i... you've touched on it already, julian, the fact that a known title often cuts through, and myjob at the time at shine tv was to find shows that would get commissioned, brand—new shows that were innovating, but also to win business, put plainly. so, changing rooms is something that was available that i was able to pitch and develop. but i suppose i should also say, and it's absolutely true, that i loved it. i was a viewer...

I'm going to say absolutely not. i i thought you might. because there are not| just in our companies, across the whole industry, there are brilliant - i individual innovative thinkers, i constantly thinking of new ways to do it. that is the challenge, - you sit and think there's only so many subjectl matters in areas. there is risk around - everything in broadcasting, because broadcasters always want viewers to watch, - and even if it's a public service broadcaster, i they want the right viewers . to watch if not sheer volume. that i think leads people to understandably... - i was at iwas ata ...

Layla smith is head of objective media group, part of the tv giant all3media and, before that, she was controller of entertainment at itv. i mean, layla, you're looking after a huge selection of programmes at objective. what are your big hits at the moment? well, like what we're talking| about, one of the big things, was bringing the cube| back after many years. so, it was off air for many. years and we bought it back last year in october. it was a £1 million - cube with new gameplay. it's back again this year, i and there are other shows that we are either rebooting formats on from other - t...

A designer, to come in and make over a room in your home. so, it's a golden format, and why wouldn't we take that back out again after 19—20 years? well, for those who've never seen it — and i'm sure there must be somebody out there who falls into that category — let's have a brief listen to what you've done. there's this big thing happening in design at the moment called maximalism, ok? so, it's anti—minimalism, and it's about being really crazy and party—orientated, quite fair. yeah. and i just thought that's got claire written all over it. yeah. neat—o. voiceover: but surely not...