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Tiger Woods has gone from “Hello, world,” to saying goodbye to Nike. Woods ended months of speculation by making it official Monday the partnership between golf’s biggest star and the powerful Swoosh brand is ending after 27 years, a move that raises questions about the future of both in the sport.
The red shirt on Sunday came to identify Tiger Woods. Woods and Nike were partners from the time he stepped to a podium at the Greater Milwaukee Open in August 1996, a 20-year-old fresh off his unprecedented third straight U.S. Amateur title. It all sounded so innocent until Nike launched its “Hello, World” campaign a few days later.
Tiger Woods, Nike end partnership after more than 27 years
TIGER WOODS has gone from “Hello, world,” to saying goodbye to Nike. Woods ended months of speculation by making it official Monday that the partnership between golf’s biggest star and the powerful Swoosh brand is ending after 27 years, a move that raises questions about the future of both in…
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