Mark Supic News Today : Breaking News, Live Updates & Top Stories | Vimarsana

One savvy business owner made a big change when he noticed his customers buying a lot of beer tap handles. products that weren't even part of the original plan. ♪ >> when you get customers calling every day, it's hard to turn them away. you know? nice people. want do give you money. i think it's a good thing. >> mark supic never could have guessed what his best-selling product would be when he started his small business in 1981. >> 20, 30 years ago, beer taps didn't play that big a part in the retailing of beer. and my feeling is that now it's a huge part. i think something we've been very l...

We have employees who really work on only tap handles. we have employees who only work on custom work. >> joseph supik, mark's nephew, believes the company has found a way to balance their workflow. >> we're fairly flexible with a lot of the stuff we can do, so we can adjust for customer nand as needed. demand for beer taps has been steady. >> those customers have given the business stability at uncertain times. >> when the millwork has fallen off, we've been able to fill in the gaps with that. >> the decision to grow the beer tap handle line has worked out so well that sales for the product n...

>> mark originally focused on carpentry work, building pieces like cabinets for homes. but conversations with other small business owners pushed him in another direction. >> i had a couple of local brewers come to me and said we want a tap handle. we made it for them. and that's where that took off. so the beer taps, i just started doing sales work. >> rather than drag his heels, mark recognized the potential. fortunate will making beer tap handles didn't require a major pivot in production. >> it wasn't difficult, we just did more of what we were doing. >> there was plenty of wood-turning bei...