Camelot strikes Saturday night entertainment sponsorship with ITV
Camelot strikes Saturday night entertainment sponsorship with ITV 10th December 2020 | By Conor Mulheir The UK’s National Lottery operator Camelot has signed an agreement with broadcaster ITV, to sponsor the forthcoming series of three of its most popular Saturday night programmes: The Masked Singer, The Voice UK and Ant and Dec’s Saturday Night Takeaway. The deal marks the first time that all three of the channel’s Saturday night programmes have been sponsored by a single brand, taking both The National Lottery and ITV into new territory, Camelot said. The sponsorship begins on 19 Dece...
Source: igamingbusiness.com