Miller beer destroyed in slogan dispute
The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a U.S. beer behemoth.
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The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a U.S. beer behemoth.
BRUSSELS (AP) — The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a U.S. beer behemoth.
Belgian customs have destroyed more than 2,000 cans of Miller High Life, advertised as the ″Champagne of Beers,” at the request of houses and growers of the bubbly beverage
The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a U.S. beer behemoth.
Comité Champagne requested the destruction, claiming Miller's "Champagne of Beers" motto infringes the protected designation of origin “Champagne.”