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Better or worse. >> men's skin care line j. paul may have entered a crowded field when it launched its shaving accessories in 2007 but for founders paul looney and paul strong, that was no deterrent. >> our products really are targeted for those guys that do have thick beards. like myself. and my business partner paul strong has very sensitive skin. we felt that there really was a market void there. >> for them, it was uncharted territory. >> i had zero. i had no experience at all. came from an oil and gas background and somewhat logistics. we just did not have any real industry knowledge. >> ...

Or worse. >> men's line j paul may have entered crowded field in 2007, but for founders paul and paul, that was no deterrent. >> our products really are targeted for those guys that do have thick beards like myself. and my business partner paul strong has very sensitive skin. we felt that there really was a market void there. >> for them it was uncharpted territory. >> i had zero, i had no experience at all. came from an oil and gas background and some logistics, we did not have real industry knowledge. >> they may have been at a slight disadvantage, you wouldn't know it. >> we used our saving...