2021 Will Make or Break the CDP Category
PHOTO: Charles Deluvio Some say that curiosity didnât kill the cat, indecision did. The CDP category is teetering dangerously on the edge of the catâs fate. 2021 will be the year that indecision disappears. David Raab, founder of the CDP Institute, coined the term customer data platform (CDP) in 2013. By 2016, interest in the category began to take off and by 2018, CDPs went mainstream. As we finish the first week of 2021, the category faces its toughest challenge yet: to prove whether it belongs. Originally created with the purpose of being a marketer-managed system that creates ...
Source: cmswire.com